For those that follow the United States' particular interest in middle-eastern conflicts, the Battlefield 3 trailer is successful in advertising its singleplayer campaign as more than just an after-thought to multiplayer: the trailer is moving, hits close to home, and feels like something you would see on an urgent news report. It feels more personal than any other game trailer ever has, and I can only hope that the game delivers as the trailer promises; it is on more equal ground with movie trailers than other video game teasers, I'd say. The original Call of Duty 4: Modern Warfare singleplayer was similar, but I have a feeling this will be even more evocative and timely; DICE is capitalizing on an increasingly angsty population of global citizens.
The trailer opens up with (presumably) our character tied up in a chair, breathing heavily and clearly distressed, while a middle-eastern man in military uniform speaks into a camera and says: "Shame! You come to our country to murder us - yet we are the terrorists?"
The trailer then breaks into gameplay footage organized in cinematic fashion, capably showcasing gameplay and story simultaneously; this is how game trailers should be made.