AMD's price reduction drops the RX 460 2GB to a $100 MSRP (from ~$110), with the RX 470 dropped down to ~$170 MSRP (from $180). Now, that said, we have not been able to find an RX 470 available for less than $200 for the last few weeks. Launch day had a PowerColor RX 470 available at $180 – a good deal, and a price at which we recommended the then-uncontested card – but all the units seem to be $200 now. At that price, the RX 480 4GB makes more sense – also $200 MSRP, though generally $210-$220.
Regardless, if the RX 470 actually reaches a $170 price-point, with the cards we've currently publicly tested, it's a good buy. We'll see how that holds vs. the GTX 1050 Ti in a few days. And to be fair to AMD, nVidia hasn't had such a strong case for prices this generation, either. It took months for the 1070 and 1080 units to reach prices closer to MSRP, and the dual-MSRP confusion at launch (with the Founders Edition) didn't win any favors from consumers.
The good news is that the market is responding as it should: AMD is adjusting its prices to compete with nVidia's new products, and that's a good thing for consumers. Let's just hope those prices stick. The new prices are expected to be in effect on 10/23.
- Steve "Lelldorianx" Burke.