GG no RE column coming up

The new GG no RE (good game, no rematch) column is in the preparatory stages. The first article is about overhype in the gaming industry and how it can obliterate a solid concept. Here's an excerpt to get you interested:

"All inputs accrue an output, and the output of hype is speculation. Gamers have a powerful tool at their fingertips; actually, it's probably under them right now. At the blink of an eye, you could have your Xfire or Steam friendslist open, social networks whirring, forum topics posting, and emails sending. You have the ability to create or hear any rumor and send it to hundreds, if not thousands of target-audience people. People who want to hear these things. Gamers with an inherently piqued interest, all of them likely to repeat the rumor to at least one friend. It's the Telephone Game. That's why speculation and rumors circulating video games are equal parts drive, threat, and disappointment. I will use Will Wright's Spore as an example to explain these three key elements."

So there's your sneak peek. Gaming essays for the developer in us all, should be fun. GG no RE is focused on the bullshit in the gaming industry, and relatively anything that can be ended with "good game."

Here's a question for you guys (to which you can respond in the comments): how should the casing of "gg no re" be? All lowercase? All caps? Mixed?

Thanks!
-Steve