Corsair Continues Trend of Embarrassing “Gaming” Hardware Videos

By Published September 25, 2014 at 12:38 pm

MSI certainly didn't invent second-hand embarrassment or technology industry sexism, but you might think that to be the case after watching one of their “how to build a PC” videos that features bikini-clad women (semi-NSFWhow to build an MSI computer” video). I suppose you'd be less likely to ESD a component with fewer clothes, but something tells me that it wasn't MSI's intention to convey that helpful advice. Corsair wants in on the second-hand embarrassment “gaming” videos, apparently, and has done so by inking its keyboards with a tribal tattoo.

The latest “Corsair Gaming” video opens with two live action soldiers being blown to pieces in a battlefield, moves to a Sword of Truth moment during which their RGB keyboard is unveiled, and then drops us into the Star Trek: Original Series set with World of WarCraft weaponry. All of this, when zoomed-out, is controlled by the world's most enthusiastic, photogenic gamer playing on an unpowered monitor.

And no – I'm not sensationalizing this. Corsair has precisely forged the most gaudy product branding video known to the hardware industry. Watch at your own risk. We are not responsible for cringing or ritualistic sacrifice of keyboards:

The video showcases the company's new tribal tattoo / logo, to be found on all gaming products going forward. If you're wondering what that inked look has to do with Corsair, it's apparently supposed to be crossed swords (you know, “Corsair”), although for some reason they've opted to go with something other than cutlasses.

Regardless, enjoy your cringing.

It was a slow news morning.

- Steve “Lelldorianx” Burke.

Steve Burke

Steve started GamersNexus back when it was just a cool name, and now it's grown into an expansive website with an overwhelming amount of features. He recalls his first difficult decision with GN's direction: "I didn't know whether or not I wanted 'Gamers' to have a possessive apostrophe -- I mean, grammatically it should, but I didn't like it in the name. It was ugly. I also had people who were typing apostrophes into the address bar - sigh. It made sense to just leave it as 'Gamers.'"

First world problems, Steve. First world problems.

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