APUs Dominate 75% of AMD’s Processor Sales

By Steve Burke Published November 20, 2012 at 7:51 am

Hardware

AMD’s been reeling from the underperformance in its hyped-up Vishera architecture for a while now, and with the 8350 behaving dismally in single- and dual-threaded applications, things haven’t looked great for the company. Despite the recent layoffs—where more than 1500 employees lost jobs—AMD still has one shining star in its arsenal: APUs.

Logo image made by Fabian4D.

AMD’s Trinity line of APUs and low-power Bobcat (Zacate) series APUs have taken the HTPC and low-end market with force, and for good reason. The integrated graphics processing chips in the recent Trinity line outperform even Intel’s HD4000, its biggest foray in IGPs thus far, and make for perfect chips for low-end computing and low-range gaming.

For Q3, the Zacate series APUs – which are used in HTPCs and ultra-portable systems -- currently represent a staggering 39% of all AMD’s sales in Q3, as we’re informed by Mercury Research (reported by 3D Center). Trinity stands next in line, holding its head high at 26.1% of the company’s total sales; the A-series Llano hovers at 7.4% sales.

Other non-APU figures include Bulldozer’s 10.2% of AMD’s CPU sales, with K10/K10.5 holding 17.3%.

In terms of market distribution, 48.2% of AMD’s total CPU sales are held by desktop systems, 50.5% in mobile computing, and 1.3% in enterprise solutions. Vishera was not mentioned in the research document, given its relatively recent release to market.

- Steve "Lelldorianx" Burke.

Last modified on November 20, 2012 at 7:51 am

Steve Burke

Steve started GamersNexus back when it was just a cool name, and now it's grown into an expansive website with an overwhelming amount of features. He recalls his first difficult decision with GN's direction: "I didn't know whether or not I wanted 'Gamers' to have a possessive apostrophe -- I mean, grammatically it should, but I didn't like it in the name. It was ugly. I also had people who were typing apostrophes into the address bar - sigh. It made sense to just leave it as 'Gamers.'"

First world problems, Steve. First world problems.

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