The latest report out of TrendForce and DRAMeXchange indicates that the already-high DRAM prices will continue to climb through 2018. Original shortages were accused of being fallout from impending Samsung and iPhone major launches this year, but new information points toward a slow-down in production out of the big three memory manufacturers (Samsung, Micron, SK Hynix). The three companies claim to be running R&D efforts for future technologies, but the fact that all three coincide does mean that each group can continue to enjoy exceptionally high margins into the future.
This episode of Ask GN was filmed a few days ago, but we ended up with so much content (like the H500P review and Vega 64 Strix PCB analysis) that we postponed its publication. The episode tackles popular topics of thermals and thermal testing, which have recently received more public interest, and also covers some top-level discussion of power, thermals, and electricity.
We spend most of the time discussing motherboard differences -- a story we've been harping on since January -- and how different board voltages affect CPUs in different ways. The rest of the intro is spent explaining thermal testing difficulties and challenges, and how we can best normalize for those in review content. The timestamps are below the video embed:
It’s illegal to outright fix prices of products. Manufacturers have varying levels of sway when establishing cost to distributor partners and suggested retail prices, acted on much lower in the chain, and have to produce supply based on expectations of demand. We’ve previously talked about how MDF or other exchanges can be used to inspire retailers to work within some guidelines, but there are limits to the financial and legal extension of those means.
This context in mind, it makes sense that the undertone of discussion pertaining to video card prices – not just AMD’s, but nVidia’s – plants much of the blame squarely on retailers. There’s only so much that AMD and nVidia can do to drive prices at least somewhat close to MSRP. One of those actions is to put out more supply to sate demand but, as we saw during the last mining boom & bust (with emergent ASIC miners), there’s reason for manufacturers to remain hesitant of a major supply commitment. If AMD or nVidia were to place a large order with their fabs, there’d better be some level of confidence that the product will sell. Factory-to-shelf turn-around is a period of months, weeks of which can be shipping (unless opting for prohibitively expensive air freight). A period of months is a wide window. We’ve seen mining markets “crash” and recover in a period of days, or hours, with oft unpredictable frequency and intensity. That’d explain why AMD might be hesitant to issue large orders of older product, like the RX 500 series, to try and meet demand.
Jon Peddie Research reports that the add-in board GPU market has increased 30.9% over last quarter and 34.9% year-to-year, largely thanks to the recent cryptocurrency mining craze.
Regardless of the exact numbers, it’s obvious to anyone that’s checked graphics card prices recently that something unusual is happening. JPR states that Q2 usually sees a “significant drop” in the market (average -9.8%), with the most action happening around the holiday season. This Q2, the market has increased for the first time in nine years. This is despite general PC market decline as demand for the industry’s bread-and-butter general purpose (non-gaming) PCs has dropped.
Following questions regarding the alleged expiry of MDF and rebates pertaining to Vega’s launch, AMD responded to GN’s inquiries about pricing allegations with a form statement. We attempted to engage in further conversation, but received replies of limited usefulness as the discussion fell into the inevitable “I’m not allowed to discuss this” territory.
Regardless, if you’ve seen the story, AMD’s official statement on Vega price increases is as follows:
Where video cards have had to deal with mining cost, memory and SSD products have had to deal with NAND supply and cost. Looks like video cards may soon join the party, as – according to DigiTimes and sources familiar with SK Hynix & Samsung supply – quotes in August increased 30.8% for manufacturers. That’s a jump from $6.50 in July to $8.50 in August.
It sounds as if this stems from a supply-side deficit, based on initial reporting, and that’d indicate that products with a higher count of memory modules should see a bigger price hike. From what we’ve read, mobile devices (like gaming notebooks) may be more immediately impacted, with discrete cards facing indeterminate impact at this time.
Toshiba just announced its QLC (Quad-Level Cell) NAND flash, something we talk about in our upcoming news video, and has further claimed that the new 96GB (768Gb) units will compete with TLC NAND in total program/erase endurance. This is Toshiba’s new 64-layer NAND that hasn’t yet made it into consumer products, but likely will make the move within the next year. Like TLC, QLC increases the count of voltage states (now 16) to increase the bits per cell, thereby increasing storage capacity per cell.
This episode of Ask GN posts on the tail of the X299 and Kaby Lake X / Skylake X embargo lift and in the midst of the newest cryptocurrency craze, which has set upon the video card market like a swarm of locusts.
We’re addressing two general questions we’ve seen around the internet, then following-up with reader/viewer-submitted questions. If you’d like to pose a question for the next Ask GN, the best place to do so would be in either our Patreon discord or in the video comments.
We’ve been writing about the latest memory and Flash price increases for a bit now – and this does seem to happen every few years – but relief remains distant. The memory supply is limited for a few reasons right now, including new R&D processes by the big suppliers (Samsung, Toshiba, SK Hynix, Micron) as some of the suppliers attempt to move toward new process technology. More immediately and critical, the phone industry’s launch cycle is on the horizon, and that means drastically increased memory sales to phone vendors. Supply is finite – it has to come out of inventory somewhere, and that tends to be components. As enthusiasts, that’s where we see the increased prices come into play.
We previously wrote about the need for net neutrality, adding our voice to the chorus of others on and off the internet that demanded the internet and net neutrality be protected. As a result of this outcry – and, honestly, basic logic – the FCC moved to protect net neutrality by reclassifying ISPs as Title II. Unfortunately, the new chairman of the FCC, Ajit Pai, has revealed his plan to roll back net neutrality. 9 senators recently introduced a bill identical to a previous bill by the name of Restoring Internet Freedom Act. This bill seeks to remove the FCC’s jurisdiction over ISPs entirely and thus nullify the net neutrality rules the FCC previously set in place. These moves to kill net neutrality are just as disastrous of a choice as they were just a few years ago, so we naturally still oppose it. Before covering how you can let your opinion be known, let’s briefly review what net neutrality is and why it is needed.
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