It feels like we've been linking back to our GTX 980 review relentlessly, and it's going to happen just a few more times this month. NVidia has officially unveiled its GTX 900-series mobile lineup, starting today with the 980M, and indicates a heavy focus on extended battery life when gaming at high framerates.

The news comes after a previous announcement of the company's “Battery Boost,” a notebook technology that eases off the GPU throttle more regularly when driving a portable unit without an AC drop to the wall. NVidia has had its scope on mobile gaming for at least a year now, but seems to be more serious this time; the company opened our briefing with industry growth trends, emphasizing that gaming notebook growth has expounded five times in three years. In light of this, the current leading graphics manufacturer presented the below image – “Closing the Gap” – and informed us that the GTX 980M would retain nearly 80% of the performance exhibited by the GTX 980 desktop video card. Considering that the GTX 680M was closer to 60% of the GTX 680's performance, the gains are noticed and large.

After reviewing the GTX 980 a few weeks ago, we had the chance to get hands-on with MSI's 4G GTX 970 and ZOTAC's GTX 970 Omega video cards. At the time, we had the specs for the GTX 980 “Extreme” video card, but didn't have one available.

Now we've got two.

Six new headset SKUs just hit the gaming market, all from eSports sponsor and peripheral manufacturer SteelSeries. The company has updated its lineup to scale from $60 at entry-level up through $200 with the Elite series of headsets. We've previously gotten hands-on with SteelSeries' Siberia Elite, a high-end gaming headset that's getting an update in this launch cycle.

SteelSeries new headset stack looks like this:

Shortly after Game24 and the GTX 980 unveil (fully benchmarked here), we visited the likes of NZXT, HyperX (Kingston), CyberPower, and others to learn more about the inner-workings of the industry. This is something we're making a habit of, including previous tours of nVidia's phenomenally expensive silicon failure analysis lab and Kingston's SMT line, where we showed how RAM & SSDs are made.

We found a fairly high-end system in the CyberPowerPC meeting room that was begging for video coverage. The unit used a modified version of NZXT's S340 enclosure, through the window of which we spotted nVidia's new GTX 980. As for the processor, the custom-built rig was running on Intel's Devil's Canyon 4790K CPU overclocked about 10% (it's capable of more, but would require fine tuning due to thermal constraints). The CPU was topped-off with NZXT's X61 that we've previously spoken about – a 280mm CLC powered by Asetek, staking variable pump speed as its claim to fame – and the host platform was Gigabyte's SOC Force Z97 overclocking motherboard. A full 32GB of HyperX Fury memory (clocked at 1866MHz natively and easily overclocked) was found slotted into the board. We previously reviewed HyperX Fury over here.

MSI certainly didn't invent second-hand embarrassment or technology industry sexism, but you might think that to be the case after watching one of their “how to build a PC” videos that features bikini-clad women (semi-NSFW “how to build an MSI computer” video). I suppose you'd be less likely to ESD a component with fewer clothes, but something tells me that it wasn't MSI's intention to convey that helpful advice. Corsair wants in on the second-hand embarrassment “gaming” videos, apparently, and has done so by inking its keyboards with a tribal tattoo.