Blur PR Stunt Draws UK Media
By
Steve Burke
Published May 28, 2010 at 1:36 pm
Activision might not have rick roll'd anyone before, but they do their fair share of stunts. Not typically known for their good PR, the company recently painted a 'crash scene' on the magistrate's office wall in the UK. Taking around 30 hours to complete, the artwork can be found in the core of East London.
Notice how the wheel has gone missing in the second picture.
Steve Burke
Steve started GamersNexus back when it was just a cool name, and now it's grown into an expansive website with an overwhelming amount of features. He recalls his first difficult decision with GN's direction: "I didn't know whether or not I wanted 'Gamers' to have a possessive apostrophe -- I mean, grammatically it should, but I didn't like it in the name. It was ugly. I also had people who were typing apostrophes into the address bar - sigh. It made sense to just leave it as 'Gamers.'"
First world problems, Steve. First world problems.
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